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Industry News

Co-Op Marketing Opportunities Available

New Shoulder Season offerings

The Wyoming Office of Tourism, in collaboration with Madden Media, has announced shoulder season Co-op opportunities for state-wide partners.

The tactics for the shoulder season Co-op mirror previous co-ops that allow partners to focus on the specific strategies that benefit their own marketing plans. New tactics include Connected TV and a regional print buy. Opportunities are available immediately, with flights running from October through February 28, 2024.

For more information, contact Lesley Rowbal, Director of Destination  Strategy at Madden Media, at Lrowbal@maddenmedia.com or 308-249-2255.

2024 Wyoming Official Travel Guide

We’re currently in the process of filling space for the 2024 Wyoming Official Travel Guide. Get your message in front of over 800,000 active travel planners looking to plan their vacation to Wyoming.

The opportunity to reach travelers throughout 2024 closes on August 31, 2023, and even though it’s a few months away, space is already filling up! Don’t miss your chance to be a part of WOT’s multimillion-dollar marketing efforts aimed at bringing more visitors to the Cowboy State.

Non-Premium Rates include:

  • Full Page – $8,700
  • Half Page – $6,500
  • Quarter Page – $3,200
  • Eighth Page – $1,700

Other Premium rates, Enhanced Listings and other Specialty Co-op opportunities are also available. Please ask for more details on these options.
Also, other WOT Co-op marketing opportunities to help get your message out for the 2023 summer travel season also exist. Please contact Mitch Knothe at mitch.knothe@milespartnership.com or (208) 869-5178 to discuss all of the possibilities.

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