Welcome Industry Partners
Campaigns
That’s WY Campaign Creative
Why visit Wyoming? The breathtaking landscapes speak for themselves. And our campaign brings them to life in all their glory. But the “That’s WY” brand platform is designed to connect with audiences on a deeper emotional level. Grand visual statements are paired with thoughtful philosophical statements that tap into the mindset of those seeking our unique brand experience. Everything we do is meant to capture the “epic intimacy” you feel when you’re here, unleashing your uninhibited spirit of adventure in the Great State of Wyoming.
Summer 2021
Wyoming Remains the perfect travel & lifestyle destination. Our Summer 2021 campaign will utilize our recovery campaign strategy and existing assets while leveraging That's WY brand to target potential visitors. The campaign will continue to position Wyoming as the location for wide-open spaces filled with opportunities to seize adventure and find release.
Winter 2020-2021
Winter planning faced some challenges and considerations due to the COVID-19 pandemic. The campaign media was planned to be flexible due to a world of uncertainty. The campaign’s objective is to increase awareness of Wyoming as a winter destination and drive consumers to TravelWyoming.com.
Summer 2020 - COVID19 Response
We want to provide resources to keep the industry informed on efforts the Wyoming Office of Tourism is making to welcome tourists back to our state as soon as it is safe to travel.
