Marketing Strategy

The Wyoming Office of Tourism is the agency charged with bringing non-resident visitors to Wyoming by promoting the state as a vacation destination to both domestic and international audiences. The local tourism industry relies on WOT to create an umbrella marketing campaign, promoting Wyoming as an ideal vacation destination and positioning Wyoming against competitive brands as the destination of choice.

That’s WY Brand Platform

Why visit Wyoming? The breathtaking landscapes speak for themselves. And our campaign brings them to life in all their glory. But the “That’s WY” brand platform is designed to connect with audiences on a deeper emotional level. Grand visual statements are paired with thoughtful philosophical statements that tap into the mindset of those seeking our unique brand experience. Everything we do is meant to capture the “epic intimacy” you feel when you’re here, unleashing your uninhibited spirit of adventure in the great state of Wyoming.

That’s WY Brand Ecosystem

Content Marketing plays an essential role in the That’s WY brand platform, and is the heart of all owned branded platforms including the Travel Guide,, website articles and listings, the monthly e-newsletter, and all social channels.

That'sWY Brand Ecosystem Diagram