2021 That’s WY Summer Campaign

Wyoming is the perfect travel & lifestyle destination. Summer 2021 Campaign will utilize the recovery campaign strategy and existing assets while leveraging That’s WY brand to target potential visitors, road-trippers, businesses, and workers. Wyoming is where you can boldly unleash your uninhibited spirit of adventure. WY is the least populated state and offers a heaven for visitors. With lots of openness to explore in addition to the icons, WY will be your partner in hitting the road and guiding you off the beaten path. WY encourages all who visit to Join in caring for the health of natural spaces, the wildness of the outdoors, and the well-being of community members and neighbors.