Tourism Matters

Tourism is a vital industry for the U.S. economy and for the local economy right here in Wyoming. Our state’s scenic landscapes, quintessential towns and wild west roots draw visitors in from across the country – and the world – but it is our local attractions, outfitters, guides, lodging, restaurants and other tourist-facing businesses that invite people to stay awhile. The part that Wyoming businesses, chambers and destination marketing organizations play to support tourism matters a great deal to everyone in our state.

Tourism Pays for Wyoming

Tourism is big business in Wyoming. As the second largest industry in the state, tourism invites visitors to Wyoming who stimulate the local economy through reserving hotel stays, dining at restaurants, visiting attractions, booking tour companies and supporting countless other businesses in the state.

Take a look at some of our latest economic impact numbers to see just how tourism is working to boost Wyoming’s economy.

2020 Travel-Generated Impacts


Overnight Visitors


Visitor Spending


In Tax Revenue

Tourism Supported
full and part time jobs.
Each Wyoming household would pay approximately
more in taxes without the tax revenue generated by the travel and tourism industry.
The U.S. travel industry contracted
, whereas Wyoming’s travel economy declined only
Source: Dean Runyan Associates, The Economic Impact of Travel Report, April 2021 Click here for the report.

The Power of U.S. Travel and the U.S. Travel Association

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.5 trillion in economic output. It is the voice for the collective interests of the U.S. travel industry and the association’s 1,350-member organizations. U.S. Travel’s mission is to promote and facilitate increased travel to and within the United States.

Learn More

Travel’s Dramatic Losses in 2020 – From the U.S. Travel Association

[Open PDF]

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Tourism Matters

Tourism invites visitors to our state, who stimulate the local economy and benefit countless local businesses.

Partner Portal provides opportunities for promoting your business to Wyoming travelers.