WOT is excited to share an opportunity for DMO partners to get involved in a statewide initiative in collaboration with Miles Partnership’s Destination Optimization program. Destination Optimization is a foundational initiative for DMOs aimed at improving the quality of their market’s organic representation across the major travel search and planning products, including Google, Yelp and TripAdvisor.
Packages (link out to 22 program sheet PDF in folder) are available with matching funds from the WOT to create an educational opportunity for your community business partners. This program will include in-person training, digital tools, and one-on-one training sessions. Our tourism businesses will benefit from having the ability to manage their online reputation outside of their owned channels – managing the consumer’s experience from the planning phase through their visit.
There are limited packages available, and training will take place Fall 2022. Please reach out to Mitch Knothe with any questions or to inquire about participating in this program. Mitch can be reached at
Mitch.Knothe@milespartnership.com or 208-869-5178.