In the first week of October, WOT hosted nine tour operators, along with two corporate representatives from Icelandair and WebBeds, as well as our full-time in-market representative from Scandinavia. The group, full of mostly first-time Wyoming visitors, had the opportunity to experience Devils Tower National Monument and the towns of Buffalo, Casper, Saratoga, Laramie and Cheyenne. Each destination simply wowed the participants with, not only their unique attractions, but also the investment of local board members and destination staff as they toured the group around. The tour resulted in countless social shares across several platforms and will help the development of Wyoming product in the Scandinavian market.

Leisure Group Travel magazine recently released its annual Women in Travel issue that celebrates the influential role that women play in the travel industry. Amy Larsen, industry relations manager with the Wyoming Office of Tourism, was one of the “Five Mavens of Group Tourism” who they selected to highlight how they have emerged in the group travel industry and “blossomed into influential women in travel.” Congratulations, Amy, on this well-deserved honor.