Campaigns
2022 That’s WY Summer Campaign
Our Summer Media campaign launched on March 14 and will go through September 30, 2022. The main goal of the summer campaign is to build awareness and consideration for Wyoming as the last bastion of the west with our newly designed creative. We plan to maintain frequency among key audiences to get people to our site to sign up for email, request a guide, and visit key planning pages. Our focus is national at 84%. The rest will be shared between spot markets, the South Dakota partnership, and in-state advertising that focuses on WY Responsibly.
Media Buy Summary
Questions or Comments?
Reach out to our Brand Integration Senior Manager, Becky Oswald.