Campaigns
That’s WY: Campaign Creative
Explore our seasonal advertising campaigns, strategically designed to engage our core traveler segments: Active Recreationalists, Sightseeing Adventurers, and Cultural Explorers.
Evolving from our "Modern Explorers" narrative, our latest creative shift introduces "Mavericks Wanted." This campaign is an open invitation to free-thinkers and independent spirits who refuse the ordinary. Leaning into the rugged soul of the West, "Mavericks Wanted" positions Wyoming not just as a place to visit, but as the ultimate proving ground to test yourself and rekindle your sense of adventure.
Through an upbeat mix of current and nostalgic imagery, the campaign highlights the transformational value of a Wyoming journey—driving year-round brand affinity, high-intent site traffic, and deeper traveler engagement.
Browse our campaigns below to see how we promote travel and tourism throughout the state.
Additional Travel & Tourism Resources
A resource for things that are happening in the tourism and hospitality industry throughout the state.
Get your brochures prominently displayed in Welcome Centers across Wyoming.
DMOs and Lodging Tax Boards can request Road Trip stickers to hand out to guests and visitors.
Receive industry news regarding campaigns, opportunities, important updates & more.
TravelWyoming.com provides opportunities for promoting your business to Wyoming travelers.
Tourism invites visitors to our state, who stimulate the local economy and benefit countless local businesses.
