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That’s WY: The Brand for Travel Wyoming Office of Tourism

Domestic and international visitors travel to Wyoming for our breathtaking landscapes, yet we want to connect with audiences on a deeper emotional level. So, in March 2016, the That’s WY brand campaign launched, and the Wyoming state slogan was born. 

If you don’t manage your brand, someone else will. So, protecting and preserving our brand is crucial in today’s marketing world. It’s what sets us apart from others and succinctly tells visitors who we are and what we stand for. That is why we put together Brand Standards to manage the Wyoming brand and make sure it has endurance and remains true to the spirit of Wyoming.

Find all of the resources you need below to put the Wyoming brand to work for you, including guidelines, usage approval processes, and examples of use. 

Branding Materials

That’s WY Branding Guidelines


Questions or Concerns?

Questions or concerns? Reach out to our Brand Integration Senior Manager Becky Oswald

Examples of How to Leverage That’s WY Brand Assets

Incorporate the official That’s WY logo on your website, and link back to TravelWyoming.com
Include official That’s WY logo and approved 3rd party images throughout social media.
Include official That’s WY logo on printed materials including visitor guides, brochures and rack cards, and print ads.
That’s WY Brand Logos For Partner Use

Additional Ways to Get Involved

Share the TV spots across your own marketing channels.
Share all Wyoming Office of Tourism social posts across your own social channels, and use #ThatsWY.
Add or update your listing on TravelWyoming.com to ensure accurate and current information.

Additional Resources