Partner Resources
We Are Wyoming
Each of us has a love for the landscapes, history and people that make us proud to call Wyoming home. Together, we can welcome visitors from near and far to experience the places and culture that make our state unique.
You can leverage the audience and resources of Travel Wyoming through the variety of opportunities and tools open to our industry partners.
NOTE:
The Wyoming Office of Tourism provides industry partners with a summary of each county’s key metrics to inform stakeholders of the overall impact of tourism on our economy.
Customized County Reporting
Questions or concerns? Reach out to your Please reach out to your Wyoming Office of Tourism state contact.
What’s New
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Mark Your Calendars: 2023 Governor’s & Hospitality & Tourism Convention
Register to join us in Cheyenne on January 29-31, 2023. Registration for the 2023 Governor’s Hospitality & Tourism Convention is now open!This year’s convention has a fresh look and an exciting addition.
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Case Study with Madden Media
WOT’s website improves the chances of your listing and event information being found on search engines results. Specifically, partners are more likely to be found on Google Search Results Pages, if they have a listing or event in the WOT Partner Portal.In this case study we discovered the following: Since January 1, 2022, travelwyoming.com has generated over 75,000 organic sessions for partners Over 1,200 queries showing up on the first page of Google within the past 3 months Visibility on Google means increasing visibility for your destination Helpful Hints: Partners that saw the most benefit had descriptive images with alt text, helpful descriptions, and links to social media platforms Upload your events through the Partner Portal to qualify for Google’s Event Rich Snippets and voice search.
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New Customized County Reporting Dashboards – Now Available
Wyoming Office of Tourism provides industry partners with a summary of each county’s key metrics to inform stakeholders of the overall impact of tourism on our economy. The insights within the Quarterly Report give an overview of where we are today and where we are heading to efficiently and effectively guide organizations to steward powerful, data-led decision-making toward a better visitor experience and resident quality of life.
Newsletters
Tourism Co-Ops
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Email eNewsletter- Monthly
Participate in monthly newsletters sent to engaged, opt-in, active travel planners. The emails highlight what to see and do during specific seasons with opportunities to tailor your business or destination to content visitors have requested about Wyoming.
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Official Travel Guide
The official print guide for the Wyoming Office of Tourism. Ads available for purchase from 1/8 page to full page, with opportunities to buy into shared space with others from the same area, forming a Co-Op.
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TravelWyoming.com Native/Banner Impressions
This solution allows you to target messages by site content, season or geography. The impressions-over-time model allows control over impressions and ROI.
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TravelWyoming.com Lead Generation
Create or grow your personal opt-in database with triple qualified leads. When visitors to TravelWyoming.com request a Wyoming Travel Guide or sign up for the monthly E-newsletter, they can opt to receive information from Wyoming partners.
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Social Media Takeover – Monthly
Organic takeover allows partners to capture potential visitors of the Wyoming Office of Tourism’s dedicated social media audience, optimizing travel intent. Limited participation.
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Search Engine Marketing (SEM) and Geofencing
Back by popular demand, each partner will work with Madden to help the campaign management team better understand each of the goals of the individual partners. Once strategy is understood, Madden will put together a Google Ads campaign that will focus on keywords and ad copy to reach potential travelers and move them closer to conversion.
Toolkits
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National Travel and Tourism Week (NTTW)
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307 Day Toolkit
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U.S. Travel Association Toolkit – National Plan for Vacation Day
Presentations
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2023 Marketing Co-ops Webinar
Marketing Co-Ops: Becky Oswald Brand Integration Senior Manager, in collaboration with Tourism Agencies, BVK, Madden Media, and Miles Partnership will walk industry partners through various co-op programs available to leverage state marketing efforts.
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Monthly Webinar Series – Would you do business with you? Becoming your customer – what do you see? – May 2022
Trust. Peace of Mind. Cleanliness. These traits and others are front and center in the minds of your customers and prospects right now.
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Monthly Webinar Series – National Travel and Tourism Week – March 2022
National Travel and Tourism Week is an annual industry tradition celebrating the value travel holds for our economy, businesses, personal well-being and more. The countdown for this year’s upcoming celebration is on. Get ready to celebrate the #FutureOfTravel.