Co-Op Programs
You can tap into the marketing power of Travel Wyoming by participating in the Wyoming Office of Tourism cooperative opportunities (co-ops). From broadcast and digital advertising to search engine marketing (SEM) and more, these affordable and impactful programs reach millions of potential visitors. Start with an overview of all the opportunities offered through the office.
Unlock Wyoming's Marketing Power - 2026 Co-op Opportunities Webinar
Explore the power of partnership through our Co-op and Owned Channel programs. These initiatives are designed to boost your marketing efforts, expand your reach, and ultimately attract more visitors to your destinations. View Webinar Slides
We want to hear from you!
As a valued partner, your feedback is crucial for our growth and collaboration. Please take a few minutes to complete our Partner Survey. Your insights will help us strengthen our co-op offerings. Take Survey
The New Centralized Co-op Portal
We are thrilled to announce the launch of our brand-new, centralized Co-op Portal! This will be your new one-stop shop to browse, plan, and purchase everything you need. Use your existing login information or request a new account today. We can't wait for you to experience this new platform!
Ready to get started? Signup for a Co-Op in our self-serve shopping portal here.
Brand Co-ops
Sales Window: October 2025 - December 2025
Kayak
Tap into strategic placements are crafted to engage high-intent travelers across the country who are actively seeking Western adventures.
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TripAdvisor
This offering allows an opportunity to target key target audiences, including those seeking travel to the Western U.S.
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Smithsonian
Reach this highly interested audience with your destination’s video, display and newsletter takeovers.
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Paid Social
The Social Co-op campaign returns this year—giving destinations the opportunity to tap
into the reach and influence of the Wyoming Office of Tourism’s official social channels.
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CLUEP
Tap into the power of emotion-driven advertising with our cutting-edge AI technology.
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Cowboy Channel
Engage in a western-lifestyle audience with Cowboy Channel broadcast inventory, including cherry-picked rodeo broadcasts.
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Templated Creative
Access brand-level creative, tailored to their specific location through a new templated approach for all your creative needs.
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Annual Co-Ops
Extended Sales Window: Available Now – December 2026
Paid Social
Wyoming Office of Tourism official channels (Facebook & Instagram)
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Even More Opportunities
Sales Window: Available May – September
Additional Travel & Tourism Resources
A resource for things that are happening in the tourism and hospitality industry throughout the state.
Get your brochures prominently displayed in Welcome Centers across Wyoming.
DMOs and Lodging Tax Boards can request Road Trip stickers to hand out to guests and visitors.
Receive industry news regarding campaigns, opportunities, important updates & more.
TravelWyoming.com provides opportunities for promoting your business to Wyoming travelers.
Tourism invites visitors to our state, who stimulate the local economy and benefit countless local businesses.
