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Co-ops

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Co-Op Programs

You can tap into the marketing power of Travel Wyoming by participating in the Wyoming Office of Tourism cooperative opportunities (co-ops). From print and digital advertising to search engine marketing (SEM) and social media takeovers to lead generation and more, these affordable and impactful programs reach millions of potential visitors.

Start with an overview of all the opportunities offered through the office. View More Details


Chose Your Co-Op

  • Sticker Program

    Distribution Cost: The Wyoming Office of Tourism will supply maps and route-specific stickers at no cost to the DMO. Distribute the Wyoming Office of Tourism promotional stickers at visitor centers or distribution points in your region.

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  • TravelWyoming.com Sponsored Content

    Get fresh written or video content (or both), multi-day itineraries or top things to do in your destination. Work directly with professionals to provide input and create content for publication on TravelWyoming.com and your owned channels.

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  • Search Engine Marketing (SEM)

    Capture active searchers on Google with partner-related ads that promote travel and tourism in Wyoming. Campaigns, ad groups, ads, and keywords custom-built for the partner and the content on their website along with our daily management and optimizations.

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  • Social Media Takeover – Monthly

    Organic takeover allows partners to capture potential visitors of the Wyoming Office of Tourism’s dedicated social media audience, optimizing travel intent. Limited participation.

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  • TravelWyoming.com Lead Generation

    Create or grow your personal opt-in database with triple qualified leads. When visitors to TravelWyoming.com request a Wyoming Travel Guide or sign up for the monthly E-newsletter, they can opt to receive information from Wyoming partners.

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  • Spring Multi-Channel

    This year’s Spring/Summer co-op offers you the opportunity to target messages to travelers within the state of Wyoming, to drive tourism to your destination. Stretch your marketing dollars by participating in digital ad tactics that inspire travel around the state using precision geofencing and increasing visitation to your destination by driving traffic to your channels through personalized campaign packages.

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  • TravelWyoming.com Native/Banner Impressions

    This solution allows you to target messages by site content, season or geography. The impressions-over-time model allows control over impressions and ROI.

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  • TravelWyoming.com Featured Business Listing

    Business listings on TravelWyoming.com always display in atop-tier sort, affording premium positioning within the many business listings on the website.

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  • Official Travel Guide

    The official print guide for the Wyoming Office of Tourism. Ads available for purchase from 1/8 page to full page, with opportunities to buy into shared space with others from the same area, forming a Co-Op.

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  • Email eNewsletter- Monthly

    Participate in monthly newsletters sent to engaged, opt-in, active travel planners. The emails highlight what to see and do during specific seasons with opportunities to tailor your business or destination to content visitors have requested about Wyoming.

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Do You Have an Opportunity to Add to Our Co-Ops?

If you or your partners have a unique program that benefits your community outreach or has general best practices tips, please send them to our Industry Relations Manager, Amy Larsen, to share with your in-state partners.


Additional Resources