Partner Resources
Co-ops
Co-Op Programs
You can tap into the marketing power of Travel Wyoming by participating in the Wyoming Office of Tourism cooperative opportunities (co-ops). From broadcast and digital advertising to search engine marketing (SEM) and more, these affordable and impactful programs reach millions of potential visitors. Start with an overview of all the opportunities offered through the office.
Learn more about the Co-op program in this Webinar:
Choose Your Co-Op
Sales Window:
Sept 19, 2023 through Dec 1, 2023
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Travel/OTA Travel Zoo
Sales Window: September 19, 2023 – December 1, 2023 – Leverage travel partners to engage high-intent audiences, leveraging a mix ofdisplay and custom content. Consider options to distribute more custom content, aligning with multiple partners in the same feature.
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Travel/OTA Expedia
Sales Window: September 19, 2023 – December 1, 2023 – Leverage travel partners to engage high-intent audiences, leveraging a mix of display and custom content. Leverage display placements focused on flight searches, targeted to people interested in travel to Wyoming or National Parks.
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Meta Brand Page Extensions
Sales Window: September 19, 2023 – December 1, 2023 – Leverage WOT brand page to drive reach for co-op partners, while incorporating more localized elements to brand page. Utilize brand page on Meta to extend reach of partner’s social ads, along with state-level alignment.
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Connected TV (CPM) and Geofencing
Sales Window: September 19, 2023 – December 1, 2023 – Promote your branded video message to give potential visitors a full-screen ad experience during TV app activity or streaming. Partner budget levels begin at $5,000 Geofencing capabilities can continue to drive local awareness once visitors are in the state.
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Search Engine Optimization (SEO)
Sales Window: September 19, 2023 – December 1, 2023 – Search engine optimization (SEO), is the foundation to every website, and should be the foundation to every good marketing plan. SEO is often undervalued and misinterpreted simply as a suggestions tool to move pages slightly higher in search results.
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Google Video and Google Prospecting
Sales Window: September 19, 2023 – December 1, 2023 – Reach key target audiences through guaranteed views on the world’s second-largest web domain and expand partners’ awareness. Partner budget levels begin at $1,000 Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from site performance history.
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Social Media Marketing
Sales Window: September 19, 2023 – December 1, 2023 – Leverage two key social platforms to build partner awareness in key target markets and drive relevant traffic directly to your site through either prospecting or remarketing. Partner budget levels begin at $1,000
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Cowboy Channel
Sales Window: September 19, 2023 – December 1, 2023 – Engage a western-lifestyle audience with Cowboy Channel broadcast inventory, including cherry-picked rodeo broadcasts. The program builds upon the FY22 program to include a WOT match for this broadcast effort.
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Search Engine Marketing (SEM)
Sales Window: September 19, 2023 – December 1, 2023 – Back by popular demand, each partner will work with Madden to help the campaign management team better understand each of the goals of the individual partners. Once strategy is understood, Madden will put together a Google Ads campaign that will focus on keywords and ad copy to reach potential travelers and move them closer to conversion.
Year-Round Opportunities
Sales Window:
Anytime
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TravelWyoming.com Sponsored Content
Get fresh written or video content (or both), multi-day itineraries or top things to do in your destination. Work directly with professionals to provide input and create content for publication on TravelWyoming.com and your owned channels.
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Social Media Takeover – Monthly
Organic takeover allows partners to capture potential visitors of the Wyoming Office of Tourism’s dedicated social media audience, optimizing travel intent. Limited participation.
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TravelWyoming.com Lead Generation
Create and/or grow your personal opt-in database with triple qualified leads. When visitors to TravelWyoming.com request a Wyoming Travel Guide or sign up for the monthly E-newsletter they can opt to receive information from Wyoming partners.
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TravelWyoming.com Native/Banner Impressions
This solution allows you to target messages by site content, season or geography. Impressions-over-time model allow control over impressions and ROI.
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Email eNewsletter- Monthly
Monthly newsletters sent to engaged, opt-in, active travel planners. These highlight what to see and do during specific seasons with opportunities to tailor your business or destination to content visitors have requested about Wyoming.
Even More Opportunities
Sales Window:
May 1, 2024 through Sept 15, 2024
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Official Travel Guide
Sales Window: May 1, 2024 – September 15, 2024 – The official print guide for the Wyoming Office of Tourism. Ads available for purchase from 1/8 page to full page, with opportunities to buy into shared space with others from the same area, forming a Co-Op.