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Co-Op Programs

You can tap into the marketing power of Travel Wyoming by participating in the Wyoming Office of Tourism cooperative opportunities (co-ops). From broadcast and digital advertising to search engine marketing (SEM) and more, these affordable and impactful programs reach millions of potential visitors. Start with an overview of all the opportunities offered through the office.

Start with an overview of all the opportunities offered through the office. View More Details

Choose Your Co-Op

  • Search Engine Optimization (SEO)

    SEO is the foundation to every website and should be the foundation to every good marketing plan. SEO is often undervalued and misinterpreted simply as a suggestions tool to move pages slightly higher in search results.

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  • Google Video and Google Prospecting

    Reach key target audiences through guaranteed views on the world’s second-largest web domain and expand partners’ awareness. Partner budget levels begin at $1,000 Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from site performance history.

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  • Social Media Marketing

    Leverage two key social platforms to build partner awareness in key target markets and drive relevant traffic directly to your site through either prospecting or remarketing. Partner budget levels begin at $1,000

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  • TripAdvisor

    Engage travel-focused audiences with Tripadvisor targeted display and native to reach people interested in traveling to Wyoming and competitive states. Program complements larger brand campaign.

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  • Cowboy Channel

    Engage a western-lifestyle audience with Cowboy Channel broadcast inventory, including cherry-picked rodeo broadcasts. The program builds upon the FY22 program to include a WOT match for this broadcast effort.

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  • Sticker Program

    Distribution Cost: The Wyoming Office of Tourism will supply maps and route-specific stickers at no cost to the DMO. Distribute the Wyoming Office of Tourism promotional stickers at visitor centers or distribution points in your region.

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  • TravelWyoming.com Sponsored Content

    Get fresh written or video content (or both), multi-day itineraries or top things to do in your destination. Work directly with professionals to provide input and create content for publication on TravelWyoming.com and your owned channels.

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  • Search Engine Marketing (SEM) and Geofencing

    Back by popular demand, each partner will work with Madden to help the campaign management team better understand each of the goals of the individual partners. Once strategy is understood, Madden will put together a Google Ads campaign that will focus on keywords and ad copy to reach potential travelers and move them closer to conversion.

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  • Social Media Takeover – Monthly

    Organic takeover allows partners to capture potential visitors of the Wyoming Office of Tourism’s dedicated social media audience, optimizing travel intent. Limited participation.

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  • TravelWyoming.com Lead Generation

    Create or grow your personal opt-in database with triple qualified leads. When visitors to TravelWyoming.com request a Wyoming Travel Guide or sign up for the monthly E-newsletter, they can opt to receive information from Wyoming partners.

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  • TravelWyoming.com Native/Banner Impressions

    This solution allows you to target messages by site content, season or geography. The impressions-over-time model allows control over impressions and ROI.

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  • TravelWyoming.com Featured Business Listing

    Business listings on TravelWyoming.com always display in atop-tier sort, affording premium positioning within the many business listings on the website.

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  • Official Travel Guide

    The official print guide for the Wyoming Office of Tourism. Ads available for purchase from 1/8 page to full page, with opportunities to buy into shared space with others from the same area, forming a Co-Op.

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  • Email eNewsletter- Monthly

    Participate in monthly newsletters sent to engaged, opt-in, active travel planners. The emails highlight what to see and do during specific seasons with opportunities to tailor your business or destination to content visitors have requested about Wyoming.

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Do You Have an Opportunity to Add to Our Co-Ops?

If you or your partners have a unique program that benefits your community outreach or has general best practices tips, please send them to our Industry Relations Manager, Amy Larsen, to share with your in-state partners.

Additional Resources