Partner Portal

The Partner Portal is a free marketing tool that allows Wyoming businesses to be showcased on TravelWyoming.com. The portal is a direct line to the Wyoming Office of Tourism’s marketing team and millions of potential visitors.

Think of a contact as a user’s login credentials to access an account. Each account has contacts assigned, contacts being the ones managing the account. 

To update your account information, navigate to the Collateral tab, select Account, and click the Pencil icon under the Actions box to begin editing.

Beyond a free listing, the portal gives partners access to state-funded Co-op marketing opportunities, the ability to post events and special offers, and real-time control over how your business is presented to millions of potential visitors. 

New users can request an account by clicking the Register Now button on the Partner Portal homepage. The Office of Tourism will review your request and send your login credentials for your contact in 2-3 business days.

Ensure that your contact email is current in the portal and that you are signed up for the WOT Industry E-Newsletter. The Office of Tourism posts updates on new campaigns and portal features there. Don’t forget about the Partner Bulletins and the Image Carousel found on the Portal, where updates are posted frequently. 

Yes! An account can have multiple contacts assigned so your whole team can help manage your listings and events.

The Partner Portal Homepage is where you can find all the resources you need. From helpful documentation to how-to videos, the homepage can be a great place to start. From the helpful resources, there are also Appointment Hours. If you need any sort of assistance with the portal, please feel free to schedule an appointment and the Office of Tourism will sit down with you and walk you through the processes.

Once logged into the portal, navigate to the Collateral tab, then to either the Listing, Calendar of Events or Special Offers. If content is already created, click the Pencil icon in the Actions box to edit. If you don’t have any content created, simply create a new entry. Remember to click Save at the top left of the page to submit your changes for review. 

Please upload all imagery you want to include with a listing into the Media section before you start creating the listing. Once you do so, you will then be able to go into the listing and choose the photos from the Media section.

Images must be high-resolution, size 1920x1080 pixels, and in .JPG or .PNG format. 

To ensure quality and accuracy, every update is manually reviewed by the Office of Tourism team. Approvals typically take 3-5 business days. You will receive an email once your changes are live. If you need something approved by a certain date, please reach out to the support team at wot-listings@wyo.gov. 

To include social media feeds, please include the link to your social media when creating a listing. 

If you need to take down a listing, please reach out to wot-listings@wyo.gov and let the Office of Tourism know. WOT will be able to mark that account as Inactive, while also taking down that listing from TravelWyoming.com.

Co-op Opportunities is a marketing partnership where you leverage the Wyoming Office of Tourism’s buying power to access premium advertising and high-quality content at a fraction of the cost. Through this program, WOT typically matches 50% of the total value, allowing your budget to go twice as far while aligning your destination with the That’s WY brand.

Co-op Program 

• Please note that Co-op Opportunities align with the Office of Tourism’s fiscal year (July 1 - June 30). All co-ops are a first come, first served basis. 

• Annual Co-ops - These include key media and content programs like SEM, Paid Social, Video Production, and SEO.

  • Signup Windows: July – August & October – September

  • Promotion Period: July – June

• Brand Co-op - These programs align with the "That's WY" summer brand campaign and include partners like KAYAK, Tripadvisor, and the Cowboy Channel.

  • Signup Window: October – December

  • Promotion Period: March – September

• Owned Channels - These leverage WOT's specific assets, such as the Official Travel Guide, TravelWyoming.com, and E-Newsletters.

  • Signup Window: Ongoing

  • Promotion Period: Ongoing

• Co-op Program

Yes! You are encouraged to apply for any programs that align with your business goals, provided space is still available for the program. For example, many partners choose a Brand Co-op (like Tripadvisor) to build broad awareness and then pair it with an Annual Co-op (like Search Engine Marketing) to capture those travelers when they are ready to book. But remember, all Co-ops are a first come first serve basis. 

To find Co-op purchases, you can simply navigate to the Profile section, and then click Invoices. This is where all of your Co-op invoices will be located in the portal, in which you can see the Co-op details, cost, time frame, etc.

For technical assistance, please email wot-listings@wyo.gov. For any questions related to a county, please reach out to your regional representative (pg. 3).

Click Forgot Password on the login screen of the portal. An automated welcome email will be sent to the email address on file. If you don’t see it, please check your spam folder. If you are still having trouble, please reach out to wot-listings@wyo.gov and the Office of Tourism can reset your password manually from the backend. 

Categories are set to help travelers find a business via specific search filters. If you feel your business is in the wrong section, please contact the Office of Tourism directly at wot-listings@wyo.gov.