2021-2022 That’s WY Winter Campaign
The core That’s WY FY22 Winter campaign leverages post-COVID travel demand and builds upon current media and creative strategies, leveraging the existing Wild Series campaign work in addition to new assets captured this past year. While Covid-19 cases continue to rise, the Wyoming Office of Tourism feels it is important to highlight Wyoming’s wide-open spaces. The campaign will continue to drive awareness of Wyoming as a winter destination. It will drive consumers to visit TravelWyoming.com to engage with winter content on the site.
Questions or Comments?
Reach out to our Brand Integration Senior Manager, Becky Oswald.