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2021-2022 That’s WY Winter Campaign

The core That’s WY FY22 Winter campaign leverages post-COVID travel demand and builds upon current media and creative strategies, leveraging the existing Wild Series campaign work in addition to new assets captured this past year. While Covid-19 cases continue to rise, the Wyoming Office of Tourism feels it is important to highlight Wyoming’s wide-open spaces. The campaign will continue to drive awareness of Wyoming as a winter destination. It will drive consumers to visit TravelWyoming.com to engage with winter content on the site.

Media Buy Summary

Questions or Comments?

Reach out to our Brand Integration Senior Manager, Becky Oswald.