2022-2023 That’s WY Winter Campaign
The Winter campaign launched on October 1st and will run through the end of February. The campaign will maintain frequency among key audiences to get people to TravelWyoming.com to sign up for email, request a guide, and visit key planning pages. Focus is national at 84% the rest will be shared between spot markets, the South Dakota partnership, and in-state advertising that focuses on WY Responsibly.
Media Buy Summary
Questions or Comments?
Reach out to our Brand Integration Senior Manager, Becky Oswald.