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Yellowstone: Flooding Campaign Response

Beginning June 12, 2022, unprecedented amounts of rainfall caused substantial flooding, rockslides, and mudslides within Yellowstone National Park. Historic water levels caused severe damage to roads, water and wastewater systems, power lines, and other critical park infrastructure.

On July 2, Yellowstone National Park reopened July 2. Many of the park’s top attractions were accessible, including the Upper, Midway, and Lower Geyser Basin, Old Faithful, the Grand Canyon of Yellowstone, Yellowstone Lake, and Grand Prismatic.

We launched a campaign visually showcasing Wyoming & Yellowstone as open & accessible to visitors with a call-to-action to book now through paid social, display ads, video, and search. With 93% of its roadways open, all campgrounds and most in-park lodges are also open. Visitors were encouraged to not wait to plan their trips.

Questions or Comments?

Reach out to our Brand Integration Senior Manager, Becky Oswald.