Welcome tourism industry partners to your official resource for all of the latest research and reports, marketing support and much more. We’re here to assist you while growing the second largest industry in the state of Wyoming — the travel and hospitality industry.
Instagram continues to shape how travelers discover destinations and current North American trends align naturally with Wyoming’s strengths, especially around outdoor adventure…
Joe Stone and Quinn Brett of Dovetail Trail Consulting will deliver the keynote address, offering a personal perspective on access, resilience, and the outdoors. Chris Perkins, vice…
Earlier this month, WOT’s Executive Director Domenic Bravo, Public Relations Manager Hailey Stevens and Percepture, WOT’s public relations agency, traveled to Colorado for the…
There are always a few themes that emerge in the Young Strategy appointments and this year those seemed to focus on creating more efficient board meetings, updating plans, utilizing…
Conversations at the Summit reflected ongoing challenges in international markets, with visitation numbers slightly down in 2025. Despite this, operators remain optimistic and are continuing…
Here at WOT we want to ensure you have every resource necessary to highlight the best of what your destination has to offer. Our goal is to remain an effective leader in helping you achieve…
Spending associated with travel in Wyoming generates earnings, employment and taxes throughout the state. The travel industry represents a vital impact of Wyoming's state economy. Source: Dean Runyan Associates, The Preliminary Economic Impact of Wyoming Travel Report, Mar 2025.
March 26, 2026 - Cheyenne, Wyo. - The Wyoming Office of Tourism (WOT) announces new appointments and leadership updates to the Wyoming Tourism Board. The Wyoming Tourism Board, composed of nine…
March 2, 2026 - Cheyenne, Wyo. - The Wyoming Office of Tourism (WOT) has officially launched its brand new national campaign, Mavericks Wanted. The campaign stands as an open invitation to…
Wyoming invites visitors on a snowy, adventure-filled escape this winter. Discover wide-open spaces, picture-perfect landscapes, iconic national parks and authentic Western charm with a touch of…
