What’s New?

1. Social Media Examiner Social Media Examiner is a go-to resource for social media marketers. Their newsletter offers in-depth articles, expert interviews, and comprehensive guides on various social media platforms. Subscribers receive updates on the latest trends, tools, and strategies to enhance their social media presence.

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With recent shifts in the media landscape, there may be a few questions floating around about which pitching efforts are still effective. Here is what journalists are saying via Substack.

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Learn more about the marketing power of Travel Wyoming by participating in the Wyoming Office of Tourism’s cooperative opportunities (co-ops). Check out our videos to explain these affordable and impactful programs, reaching millions of potential visitors.

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Hailey Mach, public relations manager for the Office of Tourism, attended the 2024 PRSA Travel & Tourism Conference this June in Greenville, South Carolina. The conference is held in different locations each year, inviting writers, content creators, public relations professionals and beyond in the travel and tourism industry to network, learn and discover the latest…

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Over the past month, the common theme that came into Amy’s mind was how do we at the Wyoming Office of Tourism invite these groups to not just come to Wyoming, but truly step into the stories in Wyoming. The history, the destination, the people and make them part of their own story.

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The Wyoming Office of Tourism hosted a Vendor Familiarization Trip in May, taking participants on an unforgettable journey through the stunning northwest corner of the state. Our dynamic group included experts from public relations, travel guides, paid advertising and organic social media.

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As part of Modern Explorer campaign launch, WOT partnered with several top travel publications on creating custom content to showcase Wyoming’s western culture, local treasures and more. The following articles AFAR Dude Ranches, National Parks, and the Best of the West on This Five-Day Trip Through Wyoming Why Wyoming Road Trips Make the Best Family…

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This month, Diane Shober and Hailey Mach, WOT’s public relations manager, traveled southwest to one of Wyoming’s largest drive markets: Salt Lake City. While there, Diane sat down with the anchors at ABC 4 and Fox 13 during their live morning shows to promote the Cowboy State as an easy road trip with plenty of…

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Glenn Gardner – strategic partnerships manager with the Wyoming Office of Tourism had the opportunity to travel to Calgary, AB, Canada to attend the Calgary Outdoor Adventure & Travel Show. This show allows outdoor enthusiasts the ability to speak directly with companies and organizations that deal directly within the outdoor recreation and tourism industry.

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The month of February was a busy time for Global Partnerships. International and Domestic sales missions resulted in more than 60 leads and 10 story opportunities with members of the Mexican media.

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Amy Larsen, Industry Relations Manager, recently sat down with Travel Preneur, the weekly business show for the travel industry to discuss the Wyoming Office of Tourisms strategies in promoting Wyoming as a vacation destination, highlighting the state’s unique attractions, cultural experiences, and natural wonders. https://youtu.be/oFee_vx-a6Y You can find the full podcast here.

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Highlights from the first day include a keynote address from the Outdoor Recreation Roundtable and the reveal of the 2024-2028 State Comprehensive Outdoor Recreation Plan for Wyoming. The first day will culminate with a happy hour and a poster session with University of Wyoming students to present their capstone work.

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Send your frontline staff from your Welcome/Visitors Center to discover a place where history, culture and natural beauty intertwine to create an immersive experience like no other. Provide them an opportunity to network and connection with fellows adventures along the way, sharing stories and forging new friendships while expanding their of areas and tourism products…

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Amazon News recently published a video to their YouTube channel featuring the iconic Yellowstone National Park and how its residents and visitors continue to receive packages in the winter – even in the toughest of conditions. Despite inclement weather and wildlife creating obstacles along the two-hour trek from the warehouse to Old Faithful Snow Lodge,…

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The Wyoming Office of Tourism, along with Cody Yellowstone, Visit Cheyenne, Sweetwater County Travel and Tourism, the Buffalo Bill Center of the West and a last-minute substitution to sit in for the Cody Cattle Company held close to 200 appointments with tour operators from across North America at this years ABA, Jan 13-16 in Nashville,…

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WOT’s communication team is working hard to showcase Wyoming through media relations and content creation, and already working into 2024 AND 2025. Learn more on how you can get involved: 2025 Wyoming Travel Guide With the 2024 Wyoming Travel Guide being delivered around the state to our visitor centers our team is already looking for…

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Wyoming continues to be a much-desired location for group packaged travel industry. Many of the appointments focused on Wyoming’s western heritage including chuckwagons, rodeos, living history and of course scenic drives.

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As of March 1, 2024, the Wyoming Office of Tourism Board will have three openings: 1. District 1 – Carbon, Albany, Laramie 2. District 3 – Crook, Weston, Campbell, Johnson, Sheridan 3. At Large Board Vision Statement – The Wyoming Tourism Board is the leading proponent of the state’s tourism and hospitality industry. The board…

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