Industry News
What’s New?
Get the latest updates from the Wyoming Office of Tourism
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Learn more about the Co-op program in this Webinar
Find the latest on the new Co-op offerings through the Wyoming Office of Tourism. You can tap into the marketing power of Travel Wyoming by participating in the Wyoming Office of Tourism cooperative opportunities (co-ops).
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Last Bastion of the West Familiarization Tour
Wyoming continues to be a highly desired destination for the motor coach tour companies, and it is not just for our iconic National Parks either! Many companies are looking for that authentic Western experience, and they are looking at Wyoming as the perfect destination to provide it.
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Wildly Wyoming Season Finale
From enduring mother nature, to revisiting the stomping grounds of one’s youth, to overcoming personal fears and trying new things, Wildly Wyoming has been an exhilarating ride. Throughout a variety of locations and activities, through local guides and communities, the Team Bronco Ambassadors had the chance to experience a small part of what Wyoming has to offer.
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PRSA Travel & Tourism Section Conference 2023
In June, Hailey Mach, the Public Relations Manager for WOT, had the opportunity to participate in the PRSA Travel & Tourism Conference in Madison, WI. During her time there, she not only enjoyed some delectable cheese but also formed connections with fellow professionals in the tourism industry from across the nation.
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Internship and Employment Coordinator for the (WORTH) Initiative
Jordan Kobliska, was recently hired as the Internship and Employment Coordinator for the Wyoming Outdoor Recreation, Tourism, and Hospitality (WORTH) Initiative. She will be working with the Outdoor Recreation and Tourism Management students in the Haub School of Environment and Natural Resource.
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June Production Recap
June is our big push for productions as it’s usually the perfect time between snow-melt and fire/smoke season before the weather gets too warm. This year has been a bit different with higher than average snowfall in areas of the state and an extended rainy season with cooler temperatures going into July.
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Celebrating Diane Shober: 20 Years of Outstanding Leadership as Executive Director at Wyoming Office of Tourism.
Her dedication, leadership and contributions to the tourism industry have been outstanding. She fosters an environment of excellence and empowers employees to go beyond expectations.
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Co-Op Marketing Opportunities Available
The Wyoming Office of Tourism, in collaboration with Madden Media, has announced shoulder season Co-op opportunities for state-wide partners. The tactics for the shoulder season Co-op mirror previous co-ops that allow partners to focus on the specific strategies that benefit their own marketing plans.
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Travel Wyoming Trip Planner Resources for DMOs
Travelers have a new way to plan their trip to Wyoming and you and your local businesses have a new way to be discovered. The Travel Wyoming Trip Planner tool helps visitors discover what to do in Wyoming – whether they’re planning six months ahead or they’re just six miles away The easy-to-use tool, available on TravelWyoming.com or in the app store, makes finding places to stay, restaurants, activities and so much more easier to find.
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Wyoming Office of Tourism wins HSMAI Adrian awards.
The Wyoming Office of Tourism’s WY Responsibly campaign took home the gold and platinum HSMAI Adrian awards in the corporate responsibility category at this year. To add to the celebration the Yellowstone flooding recovery efforts received a silver award as well.
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Update Your Business Listing for 2023
Do you have a new address? Or maybe a new experience at your location. Don’t forget to add it into your listing and update your events.
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Governor’s Convention Recap
Thanks to everyone that braved the weather to attend the 2023 Wyoming Governor’s Hospitality and Tourism Convention. This year’s convention brought many new additions including the Educational Foundation’s ProStart Competition, new branding and a fresh schedule.
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Industry Resources to Help Celebrate 307 Day Now Available
Join us in celebrating all things Wyoming on 307 Day. On March 7, we encourage you to share your love for our communities, local businesses, outdoor spaces and attractions that make Wyoming so special.
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Happy National Plan for Vacation Day!
National Plan for Vacation Day (NPVD) is a day to encourage Americans to plan their vacation days for the whole year at the start of the year—and inspire them to use those days to explore the USA. NPVD highlights the importance of taking time off to travel—both for personal wellbeing and for the overall economic prosperity of our nation.
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Wyoming Governor’s Hospitality & Tourism Convention Update
Wyoming Governor’s Conference is now officially Wyoming Governor’s Hospitality and Tourism CONVENTION . We’re enhancing the content, the speakers and the look.
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Happy Holidays from the Wyoming Office of Tourism!
We hope you have a safe and wonderful Christmas and a Happy New Year with family and friends. To help spread the holiday cheer, we’d like to share a few highlights from this past year: We’d also like to thank you all for your continuous support and for making this year so special.Cheers to a successful 2022, as we ring in another spectacular year of tourism for Wyoming in 2023.
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Announcing the Destination Development Program
The Wyoming Office of Tourism unveiled the Destination Development Program to DMO’s and Lodging Tax Boards on December 15. The Destination Development program is the latest installment to help Wyoming destinations develop their communities to be visitor-ready and to have the capacity to leverage the visitor economy.
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Mark Your Calendars: 2023 Governor’s & Hospitality & Tourism Convention
Register to join us in Cheyenne on January 29-31, 2023. Registration for the 2023 Governor’s Hospitality & Tourism Convention is now open!This year’s convention has a fresh look and an exciting addition.
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Case Study with Madden Media
WOT’s website improves the chances of your listing and event information being found on search engines results. Specifically, partners are more likely to be found on Google Search Results Pages, if they have a listing or event in the WOT Partner Portal.In this case study we discovered the following: Since January 1, 2022, travelwyoming.com has generated over 75,000 organic sessions for partners Over 1,200 queries showing up on the first page of Google within the past 3 months Visibility on Google means increasing visibility for your destination Helpful Hints: Partners that saw the most benefit had descriptive images with alt text, helpful descriptions, and links to social media platforms Upload your events through the Partner Portal to qualify for Google’s Event Rich Snippets and voice search.
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New Customized County Reporting Dashboards – Now Available
Wyoming Office of Tourism provides industry partners with a summary of each county’s key metrics to inform stakeholders of the overall impact of tourism on our economy. The insights within the Quarterly Report give an overview of where we are today and where we are heading to efficiently and effectively guide organizations to steward powerful, data-led decision-making toward a better visitor experience and resident quality of life.