Announcing the Destination Development Program

The Wyoming Office of Tourism unveiled the Destination Development Program to DMO’s and Lodging Tax Boards on December 15. The Destination Development program is the latest installment to help Wyoming destinations develop their communities to be visitor-ready and to have the capacity to leverage the visitor economy. This program continues to build off of efforts from the WY Best meetings which started in 2019 and were offered to Wyoming’s 27 local Lodging Tax Boards (LTBs) with a variety of strategic planning options to better position each county for future growth as a travel destination.

WOT’s long-range vision is to develop a tourism economy for even the smallest of communities for long-term economic sustainability. Through the initial WY Best Program, it is clear that Wyoming partners require different levels of support, which led to the Destination Development Program. In order to
differentiate the varying levels of support needed among the local communities, the Destination Development Program has been structured in a tiered system. Based on local lodging tax collections and the number of travel-supported jobs, each local LTB has been designated into one of four tiers.

The goal behind this initiative is to elevate Wyoming partners to their highest potential by providing funding, resources and direction, resulting in economic growth for their communities and the state. Building up from local planning efforts will encourage local participation and engagement in the process.