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Case Study with Madden Media

Google Search Results pages increase visibility for destinations

WOT’s website improves the chances of your listing and event information being found on search engines results. Specifically, partners are more likely to be found on Google Search Results Pages, if they have a listing or event in the WOT Partner Portal.
In this case study we discovered the following:

    Since January 1, 2022, travelwyoming.com has generated over 75,000 organic sessions for partners
    Over 1,200 queries showing up on the first page of Google within the past 3 months
    Visibility on Google means increasing visibility for your destination

Helpful Hints:

    Partners that saw the most benefit had descriptive images with alt text, helpful descriptions, and
           links to social media platforms
    Upload your events through the Partner Portal to qualify for Google’s Event Rich Snippets and voice

           search. “Hey Google, what events are happening in Wyoming?”

Read the full case study here or get started updating your listing & event information in the Partner Portal. For questions, email wot-listings@wyo.gov.

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