Industry News
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Get the latest updates from the Wyoming Office of Tourism
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Wyoming Tourism Team at SEE Conference
In late October, Wyoming Office of Tourism team members Keith Turbitt, Lexi Mitchell and Haley Freeman, along with Liz Bowers from Visit Casper, attended the SEE Conference in Austin, TX. The conference, hosted by CrowdRiff, provided valuable insights into content creation, AI, search engine optimization strategies and upcoming CrowdRiff updates.
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WOT Attends AAA Travel Show in Oceanside, CA
One particularly beneficial session at the show was the networking event. This session allows CVBs, DMOs, suppliers and sponsors the opportunity to present their destinations or products to delegates from each AAA club in the U.S.
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ICYMI – In Case You Missed It: Watch the Recording for the Fiscal Year 2025 Brand Co-Op Webinar
Learn about new offerings in broadcast, digital, print, video production and owned channels. Discover how to elevate your marketing with professional video content, targeted advertising and compelling content creation.
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Fall Hospitality & Tourism Summit Recap
The Summit kicked off with a welcoming reception at the Wildcatter at War Memorial Stadium, offering a warm start through the University of Wyoming. The next day, attendees gathered for tailored sessions that explored current opportunities and solutions facing Wyoming’s hospitality and tourism industries.
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Introducing Our Winter 24-25 Modern Explorer
For Aaron, to possibly be somewhere where not a single human stood, that became his passion: “I was working a full-time job, a lot of stress, the piece I needed to balance that out was ice climbing. When you’re out there the only thing that matters is climbing.
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Digital Travel Guide Performance Overview
Digital Travel Guide Performance Overview In just eight months, our digital travel guide has soared with over 907,000 page views and more than 608,000 unique visitors. July was a standout month, hitting over 209,000 views and 15,000 issue visits.
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Exciting New Paid Advertising Opportunity: 360 Video Capture
Exciting New Paid Advertising Opportunity: 360 Video Capture We are thrilled to announce a new paid advertising opportunity: 360 Video Capture! Enhance your destination’s online presence with our specialty 360 content production options, designed to bring your location to life like never before.
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Increase Your Tourist Reach with Google My Business
Why Your Google My Business Profile is Essential for Your Marketing Portfolio In today’s competitive tourism landscape, visibility can make all the difference. When tourists are planning their trips, they turn to Google to discover the best local spots.
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Get Your Destination in Front of the Domestic Trade Industry
The Wyoming Office of Tourism has purchased Ad space to run in the ABA Tour Stop newsletter for the months of January, February and March (13 weeks total). You can find the Ad space in the July issue here where the “Horse Around in Kentucky” advertisement currently is.
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Three Social Media Newsletters You Should Subscribe To
1. Social Media Examiner Social Media Examiner is a go-to resource for social media marketers. Their newsletter offers in-depth articles, expert interviews, and comprehensive guides on various social media platforms. Subscribers receive updates on the latest trends, tools, and strategies to enhance their social media presence.
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A look into the media landscape: Summer pitching & deskside appointments
With recent shifts in the media landscape, there may be a few questions floating around about which pitching efforts are still effective. Here is what journalists are saying via Substack.
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Videos to Explore Our Co-Ops Deeper
Learn more about the marketing power of Travel Wyoming by participating in the Wyoming Office of Tourism’s cooperative opportunities (co-ops). Check out our videos to explain these affordable and impactful programs, reaching millions of potential visitors.
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Call for Images – Patriotic Edition
If you haven’t heard, we’re working on a website for Wyoming to celebrate the 250th anniversary of the 1776 United States Declaration of Independence: AKA – Semiquincentennial, AKA – the Bisesquicentennial, AKA the Sestercentennial, AKA the Quarter Millennial. Festivities will be scheduled to mark various events leading up to the anniversary on July 4, 2026.In…
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PRSA Travel & Tourism Conference 2024
Hailey Mach, public relations manager for the Office of Tourism, attended the 2024 PRSA Travel & Tourism Conference this June in Greenville, South Carolina. The conference is held in different locations each year, inviting writers, content creators, public relations professionals and beyond in the travel and tourism industry to network, learn and discover the latest…
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Domestic Trade stepping into Wyoming’s Story
Over the past month, the common theme that came into Amy’s mind was how do we at the Wyoming Office of Tourism invite these groups to not just come to Wyoming, but truly step into the stories in Wyoming. The history, the destination, the people and make them part of their own story.
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2024 Vendor Familiarization Trip
The Wyoming Office of Tourism hosted a Vendor Familiarization Trip in May, taking participants on an unforgettable journey through the stunning northwest corner of the state. Our dynamic group included experts from public relations, travel guides, paid advertising and organic social media.
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WOT travels to Salt Lake City for media opportunities
This month, Diane Shober and Hailey Mach, WOT’s public relations manager, traveled southwest to one of Wyoming’s largest drive markets: Salt Lake City. While there, Diane sat down with the anchors at ABC 4 and Fox 13 during their live morning shows to promote the Cowboy State as an easy road trip with plenty of…
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WOT Partners with Top Media Outlets for Epic Summer Adventure Coverage
As part of Modern Explorer campaign launch, WOT partnered with several top travel publications on creating custom content to showcase Wyoming’s western culture, local treasures and more. The following articles AFAR Dude Ranches, National Parks, and the Best of the West on This Five-Day Trip Through Wyoming Why Wyoming Road Trips Make the Best Family…
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Sales Missions Churn Wyoming Business
The month of February was a busy time for Global Partnerships. International and Domestic sales missions resulted in more than 60 leads and 10 story opportunities with members of the Mexican media.
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WOT Attends Calgary Outdoor Adventure & Travel Show
Glenn Gardner – strategic partnerships manager with the Wyoming Office of Tourism had the opportunity to travel to Calgary, AB, Canada to attend the Calgary Outdoor Adventure & Travel Show. This show allows outdoor enthusiasts the ability to speak directly with companies and organizations that deal directly within the outdoor recreation and tourism industry.