National Tour Association Travel Exchange

Wyoming continues to be a much-desired location for group packaged travel industry. Many of the appointments focused on Wyoming’s western heritage including chuckwagons, rodeos, living history and of course scenic drives. While national parks continue to be the main focus for itineraries, there has been a definite shift in tour operators wanting to know what else Wyoming has to offer, what they are missing, and how to adjust current itineraries to feature more nights in Wyoming. This is truly a testament to the great partners throughout the state that continue to welcome and work with group packaged travel industry.

Wyoming also had the opportunity to present a 20-minute sales mission to tour operators interested in the state. Joined by Visit Cheyenne, Carbon County and Visit Pinedale, it focused heavily on western hospitality and experiences. The sales mission allowed partners to help connect experiences around the state, creating a unique opportunity only Wyoming can provide.

WOT also had a lot of fun at the booth holding a Jackalope Wrangling opportunity. Using King Ropes, Trex attendees had the opportunity to rope a stuffed Jackalope for an opportunity to win “That’s WY” swag. It was a hit and attendees enjoyed using “real” cowboy ropes. WOT has started a future trade show activity.

Upcoming trade shows:

Jan 13-16      ABA Marketplace Nashville

May 20-23     NTA Contact, St. John’s Newfoundland