WOT Attends AAA Travel Show in Oceanside, CA

One particularly beneficial session at the show was the networking event. This session allows CVBs, DMOs, suppliers and sponsors the opportunity to present their destinations or products to delegates from each AAA club in the U.S. and Canada. Through the WOT booth, we entered a giveaway prize of WOT branded products to entice club delegates to enter contact information. Through this giveaway we were able to generate increased interest in Wyoming and the WOT booth and subsequently gathered a large group of contacts through business card entries into the giveaway. A common theme was club delegates being interested in our road trip guides. Many have asked for boxes of these to be sent to their branches for them to distribute to AAA members, many of whom are already visiting Wyoming throughout the year.

Additionally, Wyoming will be featured in a training video that will be distributed to all AAA clubs. This training video will highlight what makes Wyoming a dynamic travel destination and will give clubs the tools to help their members make Wyoming trips even more memorable. This opportunity will help WOT reach a larger percentage of the 61 million AAA members and highlight what makes Wyoming so great – the natural beauty and our partners across the state.

If you’re interested in learning more about AAA, email Glenn Gardner at glenn.gardner@wyo.gov.