Wyoming State Fair and Rodeo – Interagency Collaboration

Glenn Gardner, strategic partnerships manager for the Wyoming Office of Tourism, had the opportunity to attend a few days of the Wyoming State Fair and Rodeo (WSF) in August. WOT and WSF entered into an interagency agreement in 2023 to optimize the marketing efforts of both offices to enhance the visibility and attractiveness of WSF to a broader audience. Through the agreement, WOT was able to assist WSF with co-op programs, such as Google and Meta prospecting, to help maximize exposure to prospective fair visitors. Both agencies have been planning the design and implementation of a permanent activation space to be at the State Fairgrounds. This activation space will serve as a hub for Wyoming tourism and attractions across the state. We met during the week of WSF with representatives from WSF and New Thought Digital to scout for activation space locations throughout the state fairgrounds, eventually zoning in on the campground area as that holds the most potential for year-round visitors to view. Overall, the 2023 Wyoming State Fair and Rodeo was a great opportunity to meet with spectators, competitors, and visitors. WOT is looking forward to future collaboration with WSF and the ongoing potential of more visitation to Douglas, Wyoming, and the surrounding area.