2025-2026 Winter Campaign
The Wyoming Office of Tourism’s FY26 winter campaign, "Modern Explorers," will run from October 2025 to February 2026, focusing on building awareness, driving conversions, and stimulating engagement with a $350,000 budget. This campaign will utilize a strategic media mix of paid search, paid social, video, and display advertising to showcase Wyoming's diverse winter activities, including skiing, snowmobiling, snowboarding, wildlife viewing, hot springs, ice fishing, and dog sledding. Our paid social and YouTube efforts will be concentrated in key Secondary (Los Angeles, San Diego, Seattle, Chicago) and Tertiary markets (Denver, SLC, Phoenix, Dallas), while our paid search and retargeting campaigns will maintain a national reach to capture active travel intent from all areas.
