2026-2027 Winter Campaign

The Wyoming Office of Tourism’s FY27 winter campaign kicks off from October 2026 through February 2027 with a focused $500,000 media budget aimed at driving awareness and post-holiday winter visitation. Leveraging the momentum and new assets of the "Mavericks Wanted" campaign, this effort sustains brand affinity and drives conversions by capturing early intent and targeting high-intent travelers. The strategy utilizes an integrated mix of paid search, paid social, online video, digital display, and high-impact digital out-of-home (OOH) activations, including key airport placements in Chicago O'Hare, to capture demand in primary, secondary, and tertiary markets like Chicago, Seattle, San Diego, Denver, and Salt Lake City. By tailoring messaging around active recreationalists, sightseeing adventurers, and cultural explorers, the campaign invites travelers to experience Wyoming’s cozy, uncrowded winter landscapes and authentic Western heritage.