2026 Summer Campaign

The Wyoming Office of Tourism’s FY26 summer campaign, "Mavericks Wanted," kicks off from March through September 2026 with a powerful $6.3M budget aimed at those who refuse to stand for the ordinary. Following the "Modern Explorers" campaign, this launch shifts gears to sustain brand affinity and drive conversions by targeting high-intent "mavericks" across the country. The strategy utilizes a high-impact, visually driven media mix of integrated partnerships, paid social, and video, reinforced by bold broadcast, print, and out-of-home tactics in key heavy-up markets. By focusing on active recreationalists, sightseeing adventurers, and cultural explorers, the campaign invites travelers to immerse themselves in Wyoming’s untamed summer experiences and authentic Western heritage.