International Marketing Efforts
In an effort to Grow the Statewide Impact from Wyoming’s Visitor Economy, the Wyoming Office of Tourism actively promotes the state as a must-visit destination for international travelers. Through partnerships across global markets with the highest returns, Wyoming highlights its unique experiences via media, travel trade (tour operators/travel agents) and limited consumer campaigns.
International visitors are very valuable travelers as they generally stay longer, are interested in off the beaten path destinations, visit during non-peak seasons and spend more per person than other visitors to the state.
When selecting target markets, the Wyoming Tourism team evaluates several factors:
- Market trends based on visitation and spending data
- Strategic partnerships that enhance program activities to meet the needs of Wyoming’s tourism industry
- Air lift that includes flights to major gateway cities, including Denver, Salt Lake City, Minneapolis and Chicago.
The Wyoming Office of Tourism collaborates with various in-state partners, neighboring states, and national organizations to achieve its objectives in targeted international markets.
Currently, the Wyoming Office of Tourism is actively promoting in Canada, Mexico, India, Japan, the United Kingdom (UK), Germany, France, Italy, Benelux (Belgium, Luxembourg, the Netherlands), Australia, New Zealand, and the Nordic Markets (Norway, Sweden, Denmark, Finland).
Overall International Spend investment by market 2025:
Source: WOT Year In Review 2025, January 2025.
