Conversations at the Summit reflected ongoing challenges in international markets, with visitation numbers slightly down in 2025. Despite this, operators remain optimistic and are continuing to develop and promote travel products to help drive demand as markets rebound. Wyoming continues to resonate strongly with international audiences, particularly for its national parks, outdoor recreation, wildlife, and authentic Western experiences. 

Educational sessions covered a range of timely topics, including the role of AI in travel, updates from Brand USA and its potential full funding, data and market insights, Canadian market trends, Protecting America’s Welcome, and Indigenous product development for international travel. 

The Summit reinforced Wyoming’s position as a highly desirable destination for global travelers. WOT remains committed to supporting partners and growing international visitation in the years ahead.