Blake Ward and Becky Oswald represented Wyoming at this year's Simpleview Summit  -  an industry-leading conference with topics on AI and technology advancement. It was inspiring to see how destination management organizations are leveraging conversational AI and Simpleview CRM data to revolutionize visitor experiences.

During the summit, Satisfi Labs showcased how Wyoming has integrated an additional tech stack – the Visit Widget trip-planning tool – directly into the travelwyoming.com chatbot. This innovative integration allows WOT to provide even more seamless and personalized support to visitors, from initial trip planning to post-visit engagement. By leveraging intelligent automation, we're streamlining communication, offering 24/7 multilingual assistance ultimately crafting richer, more tailored journeys for everyone who explores the Cowboy State.

WOT would like Tourism Destinations to know about the following topics and practical takeaways:

  • Threshold 360 a virtual tour technology and software that helps visitors virtually experience a location (virtual experiences such as these have been shown to DOUBLE the likelihood of an in-person visit) unveiled a new product Aether an AI generated “fly through” experience for properties.
    • The Threshold 360 Opportunity is already available as a CO-OP for Wyoming Partners more details here 
    • Learn more about Aether here
  • The fast-paced world of AI (Artificial Intelligence) & ML (Machine Learning) adoption and advancement is changing the landscape of SEO and SEM for all industries. Last year approximately 35% of the population shows interest in using this technology for their upcoming trips. New standards and best practices are being set to maximize your website's authoritative presence in AI-generated search results.

Some of the actions you can take now are to:

  • create content to be hyper-informative and conversational enough to appeal to both machine and human
  • adjust your SEO strategy to become a holistic approach moving from focusing not only having keywords in one component on a page but in as many components of the page as possible
  • lastly you can expand your context-rich FAQs into Reddit for more visibility and to increase your authority on topics.

WOT is eager to continue learning and implementing cutting-edge solutions as leaders at the forefront of the Tourism industry.