2026 Tourism Academy
One of the key themes of Tourism Academy 2026 was the growing influence of artificial intelligence (AI) on the tourism industry. Speakers explored how generative AI is transforming content creation by…
Read More
Social Trends to Watch: Turning Scrolls into Wyoming Trips
Instagram continues to shape how travelers discover destinations and current North American trends align naturally with Wyoming’s strengths, especially around outdoor adventure, authenticity and…
Read MoreMountain West Trails Conference coming to Rock Springs
Joe Stone and Quinn Brett of Dovetail Trail Consulting will deliver the keynote address, offering a personal perspective on access, resilience, and the outdoors. Chris Perkins, vice president of…
Read MoreConnecting with Top Media in Wyoming’s #1 Drive Market
Earlier this month, WOT’s Executive Director Domenic Bravo, Public Relations Manager Hailey Stevens and Percepture, WOT’s public relations agency, traveled to Colorado for the 2026 Denver Media…
Read MoreYoung Strategies: A great resource for Wyoming LTB’s
There are always a few themes that emerge in the Young Strategy appointments and this year those seemed to focus on creating more efficient board meetings, updating plans, utilizing destination…
Read More
WOT attends International Inbound Travel Association Summit
Conversations at the Summit reflected ongoing challenges in international markets, with visitation numbers slightly down in 2025. Despite this, operators remain optimistic and are continuing to…
Read More
Partners Who Have Participated in 360 Video Capture
Here at WOT we want to ensure you have every resource necessary to highlight the best of what your destination has to offer. Our goal is to remain an effective leader in helping you achieve your…
Read More
Introducing the 2026 Brand Guidelines
Wyoming is more than just a destination; it is a personality that connects with people. Our refreshed 2026 brand platform, "That's WY," continues to serve as the foundation for our identity…
Read MoreRegistration open for Wyoming Outdoor Recreation Summit now open!
The Wyoming Outdoor Recreation Summit, one of the signature gatherings of the year for outdoor recreation and tourism stakeholders, welcomes professionals from across the state to attend the annual…
Read MoreHaiden Thompson becomes the newest member of Team Wyoming
Meet the newest member of Team Wyoming, Haiden Thompson of Yoder, WY. Since 2023, Haiden Thompson has been a standout in the Wyoming collegiate rodeo scene, representing Gillette College. After…
Read More